What counts as a revision?

One change request, up to 30 minutes of work: update hours, swap photos, edit text or prices, or add a class, event or sale. Unused revisions don't roll over.

How fast does SEO work?

Local SEO usually shows movement in 60 to 90 days. National SEO takes 6 to 12 months.

When does the 48-hour clock start?

When we have your logo, photos and business info. You approve the site before it goes live.

What happens if I cancel?

Plans have a 12-month minimum, then run month to month. If you cancel, the site comes down, but your domain, logo, photos and words stay yours.

Websites for the gun industry. Live in 48 hours.

The old way

You've been here before.

Getting a website for a gun business usually goes something like this.

01
Find someone who gets guns
Most designers won't touch the category. The ones who will have never heard of an FFL transfer.
Weeks 1–3
02
Pay half up front
Thousands down before you see a single page.
−$2,500
03
Chase them for updates
Texts go unanswered. "Next week" turns into next month.
Week 6
04
Get a half-baked draft
Wrong hours, stock photos, your logo stretched sideways.
Week 10
05
Then they go ghost
Or you fight tooth and nail just to get the site handed over.
Week 14
=
Thousands spent
On a site you're not excited to show anyone.
−$5,000+

Sound familiar?

Avoid the bullsh*t.

No setup fee. Live in 48 hours. Changes in 2 business days. One number to text.

Start your build

^01.Side by side.

Your site currently

A Foundry site

Built years ago. Looks it.

Built this week. Looks sharp.

Breaks on phones.

Built for phones first.

Buried on Google.

Set up to be found from day one.

Hours are wrong. Nobody has the login.

Text us a change. Done in 2 business days.

No FFL transfer info.

Transfer fees and steps, spelled out.

Whoever built it stopped answering.

One number to text. We answer.

Thousands up front to rebuild.

No setup fee. Just $199/month.

No website at all? You're invisible.

Let's fix that

^02.Recent builds.

Swipe through. Scroll each site top to bottom.

Full homepage of the Dark Horse Concepts website — **Dark Horse Concepts**CQB training facility · Concept siteView live ↗

Full homepage of the Blue Basin Sporting Co. website — **Blue Basin Sporting Co.**Hunting shop · Prineville, Ore. · Concept siteView live ↗

Full homepage of the Fieldmark Coatings website — **Fieldmark Coatings**Camo Cerakote · Concept siteView live ↗

Full homepage of the Executive Risk Services website — **Executive Risk Services**Executive protection

Full homepage of the Marlowe Reserve website — **Marlowe Reserve**Rare 2011s, by appointment · Concept siteView live ↗

Full homepage of the Iron Ledger website — **Iron Ledger**Accounting for FFLs · Concept siteView live ↗

1 / 6

“Wanted to leave a review in case anyone was considering using this guy's services. He's a legit designer and came through for us in a big way.”

PositiveThe German · TacSwap191 more like it ↓

^03.Trusted in the gun community.

3 yrsTrading on TacSwap
192Reviews
100%Positive

Three years buying and selling on TacSwap. 192 reviews from buyers, sellers and design clients. Not one negative.

Positive
“Clear comms and very friendly. 10/10, A++++. Deal with confidence. Thanks again.”
Dark Depths Armory · TacSwap

Positive
“Good comms, great design eye. Don't hesitate if you need anything.”
Ron L Williams · TacSwap

Positive
“Seller is GTG. Honest guy. 100% recommend. I'd do business with him again for sure!”
Thisismysafetysir · TacSwap

Positive
“Great coms. Super legit designer.”
Jake Gabbard · TacSwap

Positive
“Awesome. Made some sick designs for me.”
Stingray Defense · TacSwap

See my TacSwap feedback ↗

^04.Three steps. Two days.

ImageOwner filling out the intake on a phone · 4:3
01
Sign up and send the basics
Pick a plan, pay your first month, then a 15-minute intake: hours, services, fees, logo, photos and your FFL.
ImageThe new site on a laptop and a phone · 4:3
02
We build it
Live within 48 hours of a complete intake. You approve it before it launches.
ImageOwner back behind the counter · 4:3
03
Get back to work
Need a change? Text it. Hosting, security, backups and updates are on us.

^05.No setup fee. No surprises.

01

Site

Look legit. Get found. Get calls.

$199/ month

Includes

Custom site, up to 6 pages
Live in 48 hours
Built for phones first
Hosting, SSL, security and daily backups
FFL transfer page
Tap to call, map, hours and contact form
Google-ready setup: page titles, local business tags, sitemap
Visitor stats
3 revisions a month

Start with Site

02 Most shops

Local

Own your town on Google.

$299/ month

Everything in Site, plus

Google Business Profile managed: 4 posts a month, photos, hours and holiday updates
1 new local page or article a month
5 directory listings built or fixed a month
Review link and counter QR card
Replies to every Google review
Monthly report: 10 local keywords, map rankings, calls and clicks
5 revisions a month

Start with Local

03

National

For manufacturers and online sellers.

$599/ month

Everything in Site, plus

Keyword research and a 90-day content plan
2 in-depth articles a month
Up to 10 product or category pages optimized a month
Monthly technical SEO checkup and fixes
Product and brand data set up for Google
Dealer locator page
Monthly report: 25 keywords, plus a 30-minute call
8 revisions a month

Start with National

100% positive · 192 reviews on TacSwap
You approve your site before it launches
Your domain, logo and photos stay yours
Refund in full if you change your mind before intake

No setup fee. First month starts your build12-month minimum, then month to monthPayment & cancellation terms

^06.The fine print, in plain English.

What's a revision?

One change request, up to 30 minutes of work. Update hours, swap photos, edit text or prices, add a class, event or sale. Unused revisions don't roll over.

What isn't?

New pages, redesigns and new features like booking or online sales. We quote those up front, before any work starts.

How fast is SEO?

Local: 60–90 days to see movement. National: 6–12 months. Anyone promising page one next week is selling you snake oil.

When does the clock start?

When we have your logo, photos and info. You approve the site before it goes live.

What if I cancel?

After 12 months, cancel anytime. The site comes down, but your domain, logo, photos and words are yours.

Already have a site?

We rebuild it, move your domain over and redirect your old pages so Google keeps up. Selling guns online is a custom build. Ask us.

Read the full service agreement →

ImagePortrait of Garrison · 4:5

^07.Garrison Smith. Brand designer. Gun guy.

18 years designing brands, with clients like SIG Sauer, FN and Strike Industries. Your site gets the same eye, from someone who knows what an FFL transfer is and who your customers are.

18 yrsDesigning brands
192TacSwap reviews
100%Positive

See my work at garrisonsmith.com ↗

Websites for the gun industry. Live in 48 hours.

You've been here before.

Find someone who gets guns

Pay half up front

Chase them for updates

Get a half-baked draft

Then they go ghost

Thousands spent

01.Side by side.

02.Recent builds.

03.Trusted in the gun community.

04.Three steps. Two days.

Sign up and send the basics

We build it

Get back to work

05.No setup fee. No surprises.